Wayfair Credit Card & Mastercard Campaign

An omni-channel campaign created to promote Wayfair’s new partnership with Mastercard and generate new membership sign-ups. The campaign included creative assets across various channels that tested messaging to gain learnings on the strongest value proposition, along with a revamp of the credit card landing page.

All designs were reflective of the creative standards outlined in the Wayfair Credit Card and Mastercard brand book I helped create to ensure a seamless experience for the customer.

All graphics are property of Wayfair®.

 

Category: Campaign

Company: Wayfair

Role: Lead Designer

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Wayfair Credit Card & Mastercard Brand Book